IPL 2026 sponsors list is the clearest proof yet that cricket does not need fantasy gaming to sell itself. Dream11 and My11Circle walked away from league-level deals in August 2025 under regulatory pressure.
Brands barely blinked. Shree Cement replaced Dream11 at SRH. Waaree Solar took the front of the Rajasthan Royals jersey. Google entered broadcast sponsorship at the co-presenting level for the first time. JioStar sealed 27 broadcast partners. Gujarat Titans signed 37.
This article breaks down the full IPL 2026 sponsors list across all ten franchises and the league itself
IPL 2026 League-Level Sponsors
Every brand is attached to the IPL at the league level, from title to strategic timeout.
| Category | Partner |
|---|---|
| Title Sponsor | TATA |
| Official Broadcaster | Star Sports |
| Official Digital Streaming Partner | JioHotstar |
| Premier Partners | Angel One, RuPay, Google AI |
| Umpire Partner | Wonder Cement |
| Strategic Timeout Partner | CEAT |
JioStar IPL 2026 Broadcast Sponsors
27 brands are backing IPL coverage across linear TV and digital platforms this season.
Fantasy gaming’s exit from the broadcast tier after August 2025 opened the door for a completely new set of co-presenting names.
Google Search AI Mode takes one of the three top slots, marking the first time an AI product has entered IPL broadcast sponsorship at the presenting level.
| Tier | Sponsors |
|---|---|
| Co-Presenting | Google Search AI Mode, Campa Energy, Havells & Lloyd |
| Co-Powered | Birla Opus, Hero MotoCorp, Amazon.in |
| Associates | AMFI, Asian Paints, Vimal Elaichi, SuperMoney, MRF, Flipkart Minutes, Gillette, Vida, RuPay, Mondelez, Mother Dairy, Groww, Rapido, Muthoot Finance, Sunfeast YiPPee!, Google Pay, TVS EV, Angel One, Campa Sure, Amul |
| Cricket Live Show Presenter | Amul |
| Match Centre Live Show Presenter | Google Search AI Mode |
IPL 2026 Team Title Sponsors — Quick Reference
All ten franchise title sponsors in one place before the full breakdown.
| IPL Team | Title / Main Principal Sponsor |
|---|---|
| Gujarat Titans | Birla Estates |
| Royal Challengers Bengaluru | Nothing |
| Mumbai Indians | Lauritz Knudsen |
| Chennai Super Kings | Etihad Airways |
| Kolkata Knight Riders | VIDA Powered by Hero |
| Delhi Capitals | Hero Fincorp |
| Rajasthan Royals | Waaree |
| Punjab Kings | CP Plus |
| Lucknow Super Giants | JK Super Cement |
| Sunrisers Hyderabad | Shree Cement |
IPL 2026 Full Team Sponsor Breakdown
Every principal, associate, and official partner for each franchise this season.
1. Gujarat Titans
37 partners. That is the number GT is heading into IPL 2026 with, the largest declared sponsor base of any franchise this season.
Birla Estates anchors the front of the jersey as the principal partner, with a roster that spans real estate, tech, energy, and entertainment.
| Tier | Partners |
|---|---|
| Principal Partner | Birla Estates |
| Associate Partners | Torrent, BKT Tyres, Jio, AirAsia, Pokemon, Big Ant Studios, Max Fresh |
| Official Partners | Scapia, Livpure, Equitas Small Finance Bank |
| Merchandise Partners | T10 Sports, Versant, Baller Athletik, Chupps, Valiente, Cricket Icons |
| Kit Partner | EM |
| Medical Partner | HCG |
| Official Ticketing Partner | BookMyShow |
2. Royal Challengers Bengaluru
First title in 2025 and a stacked commercial portfolio to show for it.
RCB walks into IPL 2026 with one of the deepest sponsor rosters in the competition. Nothing holds the main principal slot, supported by a full tier of technology, telecom, and lifestyle brands.
| Tier | Partners |
|---|---|
| Main Principal Partner | Nothing |
| Principal Partners | Sun Pharma, BKT Tyres, Jio |
| Associate Partners | Puma, ConfirmTkt, Atlassian, Emmvee, Boat, Nippon Paint |
| Official Partners | Bigbasket, Royal Challenge, Bisleri, Telly Prime, Nandini, Cricbuzz, Seiko Prospex, White Gold, Kingfisher, ITC Masterchef, Scapia, ChatGPT, Navi, Optimum Nutrition, Magicrete, KT Men, Spitze, NVY, Kotak Life, Manipal Hospitals, Surf Excel, Jana Small Finance Bank, Goel TMT, Boldfit, KPT Pipes, The Baker Dozen, Red FM 93.5, Radio City, Radio One International |
3. Mumbai Indians
Five IPL titles. The most decorated franchise in the competition’s history consistently draws corporate names that reflect that status. Lauritz Knudsen and DHL lead the principal tier, with a wide base of consumer and lifestyle brands spread across the official partners list.
| Tier | Partners |
|---|---|
| Principal Partners | Lauritz Knudsen, DHL |
| Associate Partners | Malaysia Airlines, Jio, Astral, Skechers |
| Official Partners | Plum, Oaksmith, Campa, Avon Cycles, USHA, Nova Smartphone, Udemy, FiatPe, Utkarsh Small Finance Limited, Grew Solar, KT Men, BKT Tyres, V-Marc India, GK TMT, Pokemon, Reliance Digital, Big Ant Studios, Radio City, Fever, Radio One International |
| Merchandise Partners | Chupps, Cricket Icons, EcoNama, Hexafun, Parksons Cartamundi, Rapoo, Real Cricket |
4. Chennai Super Kings
Etihad Airways on the jersey. Ashok Leyland on the front right chest. CSK’s 2026 commercial lineup reflects what 15-plus years of consistent performance have built.
Ashok Leyland was officially confirmed as the principal partner in March 2026, continuing the franchise’s long association with the Hinduja Group following Gulf Oil’s 15-year run.
The full partner list is below.
| Role | Partner |
|---|---|
| Title Sponsor | Etihad Airways |
| Principal Partner (Front of Jersey) | Ashok Leyland |
| Key Partners | Gulf Oil, India Cements |
| Banking Partner | Equitas Small Finance Bank |
| Official Communications Partner | Vodafone Idea (Vi) |
| Other Partners | FedEx, Coca Cola, Surf Excel Matic, Amul Protein, British Empire, Bonbloc AI, Techno, Baashyam, City Union Bank, Play R, Hello R, Fever |
5. Kolkata Knight Riders
VIDA Powered by Hero continues as the title partner at KKR in 2026.
The franchise adds a strong tech layer this season, with Google AI Mode and Google Gemini joining the official partners list, alongside entertainment and gaming brands that have long been part of KKR’s commercial identity.
| Tier | Partners |
|---|---|
| Title Partner | VIDA Powered by Hero |
| Principal Partners | BKT Tyres, RR Kabel |
| Associate Sponsors | Jio, Joy, Jac Olivol, Vikram Solar, Google Pay, Amaron |
| Official Beverage Partner | Thums Up |
| Official Partners | Kingfisher, Google AI Mode, Google Gemini, Veedol, Nova Smartphone, Disha Eye Hospital, Freemans, Amul Protein, Amul Ice Cream, BGMI Krafton, Real Cricket, Big Ant Studios |
| Licensing and Merchandise Partners | Six5Six, Cricket Icons, Valiente Spain, Milton |
| Media Partners | Fever, Sampark, The Telegraph |
6. Delhi Capitals
The national capital draws brands from every major sector. Hero Fincorp holds the title spot for Delhi Capitals in 2026, with global logistics company DP World and All Seasons forming the principal tier.
The associate layer brings in tech and consumer names, including Motorola and Puma.
| Tier | Partners |
|---|---|
| Title Partner | Hero Fincorp |
| Principal Partners | DP World, All Seasons |
| Associate Partners | GAAR, ACKO, Jio, Puma, JSW Paints, Encalms, Motorola |
| Official Partners | Livfast, Ebix, Bisleri, Big Ant Studios, Valiente, FC Shop, Medulance, Fever, JioHotstar, KP Group, Amul Protein, Hero Cycles, Megawide, Waisl |
| Exclusive Ticketing Partner | District |
7. Rajasthan Royals
Solar energy at the top of the jersey. Waaree, one of India’s biggest names in the renewable energy space, holds the title sponsor spot for RR in 2026.
Red Bull and Jio back the franchise at a secondary level, while the official partners list includes Bisleri and BKT.
| Tier | Partners |
|---|---|
| Title Sponsor | Waaree |
| Other Sponsors | JK Lakshmi Cement, Oaksmith, Jio, Red Bull, Goel TMT, Human Mobile Devices |
| Official Partners | Dream11, Olio Pizza, Poornima University, Amul Protein, Bisleri, BKT |
| Official Licenses | Real Cricket, Big Ant Studios, Cricket Icons |
| Official Merchandise Partner | Vany |
8. Punjab Kings
CP Plus remains the title sponsor for PBKS. The franchise reached the IPL final in 2025, and that run kept their commercial base steady heading into 2026. BKT, Kent, and Jio form the core backing, with a tight official partners roster rounding out the list.
| Tier | Partners |
|---|---|
| Title Sponsor | CP Plus |
| Other Sponsors | BKT, Kent, Jio, All Seasons, Freemans, Hell Energy Drink |
| Official Partners | Highland, District, 92.7 Big FM, Six5Six, F-Route, Jaypee |
| Official Merchandise Partners | Nivis, Cricket Icons, SUVI, Valiente |
9. Lucknow Super Giants
JK Super Cement holds the main principal spot at LSG for 2026. The franchise has built a sponsor base that leans heavily on infrastructure, finance, and FMCG names.
BKT Tyres and KEI Wires fill the principal partner tier, with SBI Life and INA Solar backing the associate level.
| Tier | Partners |
|---|---|
| Main Principal Partner | JK Super Cement |
| Principal Partners | BKT Tyres, KEI Wires and Cables |
| Associate Partners | SBI Life, Jio, INA Solar, Royal Green, Too Yumm, Freemans |
| Official Partners | Kingfisher, Sprite, Amul, Velvex, Dewon Electric, Dr KNS Memorial Hospital |
| Licensing and Media Partners | Real Cricket, Mirchi, 94.3 Big FM, Radio City |
10. Sunrisers Hyderabad
Dream11’s exit created a gap at SRH. Shree Cement stepped in as the new title sponsor for 2026, replacing the real-money gaming brand following the regulatory ban.
SRH carries one of the widest partner bases in the competition, covering construction, banking, consumer goods, and mobility across its full roster.
| Tier | Partners |
|---|---|
| Title Sponsor | Shree Cement |
| Principal Sponsors | BKT, Kent, Jio, All Seasons, Lubi Pumps, Arun Ice Creams |
| Other Sponsors | Avon Cycles, JSW Paints |
| Partners | City Union Bank, Campa, Dropyhub, AirAsia, Kingfisher, Uber Moto, Star Health Insurance, Worgn, RKG, Spinner Sports Drink, Loop Earplugs, Real Cricket, Big Ant Studios, Hat Sun, Apollo Hospitals, FanCode Shop, Play R, Filmydice |
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Conclusion: IPL 2026 Sponsors Prove the League Has Outgrown Fantasy Gaming
The commercial story of IPL 2026 is bigger than any single brand. Fantasy gaming’s exit created a space, and the market filled it fast. Solar companies, international airlines, real estate developers, and global tech firms now sit on the front of IPL jerseys. That is a signal. Brands now see IPL franchises as long-term platforms, not just seasonal buys.
JioStar locking in 27 broadcast sponsors and GT alone pulling 37 partners shows this ecosystem is growing at a pace few expected when the gaming brands left.
